Value Village:
brøkë and bœujëe
Challenge: increase awareness of Value Village’s home decor section
Target Market: cash-strapped Gen Zs who appreciate thrift culture
Insight: consumers value individuality... even in a financial crisis
Big Idea: IKEA parody
Strategy, Account Management, & Copywriting: Maddelaine Violi & Myself
Art Directors: Jhenny Lynn & Payal Kadam
